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Australian Direct Marketing Association

Australia’s principal body for information-based marketing

The Australian Direct Marketing Association (ADMA) represents the views of member organisations within direct marketing community Australia. ADMA aims for responsible direct marketing and manages key issues such as privacy, telecommunications regulation, postal affairs, consumer satisfaction, fair trading and e-marketing. Its mission is to create an environment for the positive growth of responsible direct and interactive marketing in Australia.

ADMA members include financial institutions, publishers, catalogue and mail-order traders, internet-based marketers and service providers, airlines and travel services, charities and fundraisers, call centres and telecommunications service providers, printers, delivery services, advertising agencies, list and database specialists, and many others involved in business-to-business direct response.

As the self-regulatory body for the industry, ADMA is committed to reinforcing consumer confidence, protecting the marketplace, professionalism and promoting best practice, recognising excellence, and global networks.

The ADMA was formed in 1966 and hosts the prestigious Australian Direct Marketing Awards, highlighting the best direct response marketing campaigns of the year, and the Awards for Excellence which recognise the efforts of talented individuals.

Last updated by Kathleen McLellan (2011-10-29)