Roy Morgan Research

An independent market research company

Read the interview with Simon Wagner, Groups Account Manager

Roy Morgan Research is Australia’s largest independently owned research company with offices in each state, as well in New Zealand, the US, UK and Indonesia. Roy Morgan Research believes its competitive edge is in helping other organisations discover theirs.

In Australia, Roy Morgan Research is an authoritative source of information on financial behaviour, readership, voting intention and consumer confidence. Roy Morgan Research is a full service research organisation specialising in omnibus and syndicated data. It specialises in recontact-customised surveys, which provide invaluable and effective qualitative and quantitative information regarding customers and target markets.

The largest and most identifiable aspect of the business is the Roy Morgan single source survey, which incorporates over 50,000 interviews in both city and country areas of Australia each year with people aged fourteen years and older. Weekly interviews are conducted to provide data trends. These results are then provided to publishers, radio and television stations, agencies, marketers, and advertisers.

Roy Morgan Research is also regarded as Australia’s premier public opinion and political polling organisation. It is Australia’s only independent poll (not owned by media) with the results widely published and made publicly available.

Roy Morgan Research is an Australian company that operates within Roy Morgan International. It is owned by the Morgan family. Founded in 1941 by Roy Morgan in Melbourne, the company established a name for itself as a reputable source of public opinion, corporate image and media measurement. Since then, the company has branched into all areas of media measurement, undertaking some of the most extensive forms of information gathering through personal, telephone and Internet surveys. While the majority of its competitors are owned by overseas firms, Roy Morgan Research remains under Australian ownership.

Last updated by James Parker (2009-10-22)