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Audit Bureau of Circulations

Independently verified media audience

The Audit Bureau of Circulations (ABC) provides a verified account of average net paid circulation figures of publications. The figures are widely used by publishers, potential advertisers, marketers, media buyers, research companies and stakeholders to determine current market values of each audited publication. Each year four audits are conducted covering a variety or printed and online publications. ABC allows publishers to validate their rate plans while advertisers can be shown the exposure rates for their printed information, such as advertisements.

The ABC is governed by an Executive and General committee. The positions in the committee are honorary with equal participation from advertisers, advertising agencies and publishers. The ABC works closely with industry to provide services relevant to member’s needs while providing the integrity of third party verification of data.

Since 1932, the ABC has been providing advertisers, marketers and media buyers with verified circulation data for paid publications and has been delivering credibility to the media industry. ABC established the foundation for circulation auditing and also acts as an independent not-for-profit industry body. Its role has been maintained and developed in recent years, and the ABC now includes members interested in data relating to advertisers, agencies, research companies, stockbrokers and leading financial institutions.

Last updated by Hoda Toloui-Wallace (2011-10-29)