| Address: | Suite 301, 100 William Street Sydney NSW 2011 |
| Phone: | 02 9221 8088 |
| Fax: | 02 9221 8077 |
| Email: |
admin@aana. |
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Australian Association of National Advertisers
Peak body representing the Australian advertising, marketing and media industries
The Australian Association of National Advertisers (AANA) is the peak body that represents the advertising and marketing industries to government, interest groups, media and the public. The AANA offer training, an information service on all areas of advertising practice and represent members’ interests through its delivery of policy and best practice papers, creating guidelines for all aspects of advertising. These include sponsorship in schools guidelines, pitching guidelines and media agency evaluation guidelines.
In recognition and support of self-regulation, the AANA also sets out an industry Code of Practice known as the Advertiser Code of Ethics, which is administered through the Advertising Standards Bureau. It also sets out separate codes for specific advertising concerns relating to advertising to children, food and beverages advertising and marketing communications.
History:The AANA was formed in 1928 when 12 advertisers met to discuss common problems and resolved to develop a voluntary code of ethics and improved media research. The AANA has grown to represent not only Australia’s major marketers, but marketing services providers and media operators.
| Ownership: | Partnership |
| Market: | Australia-wide |
| Categories: |
Regulation & Support > Media Support Services - Media Services |
Last updated by Hoda Toloui-Wallace (2011-10-29)