Australian Association of National Advertisers

Peak body representing the Australian advertising, marketing and media industries

The Australian Association of National Advertisers (AANA) is the peak body that represents the advertising and marketing industries to government, interest groups, media and the public.

The AANA offer training, an information service on all areas of advertising practice and represent members’ interests through its delivery of policy and best practice papers, creating guidelines for all aspects of advertising. These include sponsorship in schools guidelines, pitching guidelines and media agency evaluation guidelines.

In recognition and support of self-regulation, the AANA also sets out an industry Code of Practice known as the Advertiser Code of Ethics, which is administered through the Advertising Standards Bureau. It also sets out separate codes for specific advertising concerns relating to advertising to children, food and beverages advertising and marketing communications.

The advertising industry is answerable in large part to the Trade Practices Act 1974 (Cth) and the AANA is the key consultant in its amendment process. The AANA is a large stakeholder in broadcast policy, accounting for 85 per cent of the annual ad expenditure that largely funds the Australian free-to-air television industry.

The AANA was formed in 1928 to safeguard the advertising interests of its then 12 members.

Last updated by Helena Michalak (2009-10-20)