Essential Media Communications

Strategic communications planning firm

Read the interview with Chris Perkins, Qld Manager

Essential Media Communications (EMC) is an Australian public affairs, research and social marketing agency. EMC provides an integrated strategic communication framework that combines market research, strategic communications, paid and free media, as well as member communications to fully engage with both the needs of the client and the expectations of the market. EMC offers media training, advertising, multimedia and design, as well as strategic communication strategies, media and crisis management. One of EMC’s primary focuses is market research, planning and strategy. Subsequently, EMC has a well-developed research sector, Essential Research, whose qualitative and quantitative research findings form the basis of EMC’s communication strategy.

EMC works predominantly in the union, environment, government and non-government organisation (NGO) sectors, with key stakeholders involved in a number of social, environmental and political issues. Consequently, EMC often deals with campaigns of a socially-sensitive or controversial manner such as health, infrastructure, environment, education, justice, industrial relations and superannuation. EMC’s clients include the Media, Entertainment and Arts Alliance (MEAA), the Community Broadcasting Association of Australia (CBAA), the Australian Football League (AFL), the National Australian Bank (NAB) and the Australian Council of Trade Union’s (ACTU) Your Rights at Work campaign.

Last updated by Emma Paterson (2009-10-20)