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I-view

A market and social research company

I-view is an Australian data collection and dissemination agency supplying market and social research to the public and private sectors. They consult on project design, operations and data collection through Computer Assisted Telephone Interviews (CATI), with 200 stations nation-wide. In addition, I-view conducts face-to-face interviewing, including in-home, mall intercept, centralised testing and Common Application Program Interface (CAPI) executive interviewing. I-view also conducts online interviewing services, with MyView and MarketView panels to ensure smart sampling choices, access to PanelCreation recruitment for qualitative and quantitative research, and audits and observational studies including mystery shopping. I-view can also conduct data processing services including coding and key entry, data delivery in a range of electronic formats, and report-ready tables and charts, statistical and multivariate analysis and modelling, as well as data mining and database creation and maintenance.

I-view was established in 1981.

Last updated by Madelaine Hogan (2011-10-26)