Ipsos

Market research that covers a diverse spread of industries

Ipsos is a survey based market research company with the purpose of interpreting, simulating, and anticipating the needs and reactions of consumers, customers and citizens around the world. In addition to three Australian offices, the company operates in over 60 countries globally and conduct research in more than 100 nations.

The company provides both qualitative and quantitative research solutions across five key specialisations. These include; advertising research to explain how advertising works and what it contributes to the brand. Services include Advertising Pre-Testing, Brand/Advertising Tracking and Brand Equity Measurement through databases & validated tools. Ipsos also conducts marketing research to explore market understanding, idea generation, concept development, mix development and optimisation, forecasting and modelling, brand management/ repositioning and segmentation studies.

Ipsos Marketing produces the Ipsos Mackay Report, which has provided subscribers with insights into Australian society for the last 30 years. Another focus is customer loyalty and employee relationship management in order to understand customer loyalty and employee attitudes to develop effective strategies for optimising customer and employee relationships.

Additionally, Ipsos has the Eureka Social Research Institute, which is Australia’s largest public affairs and social research team who work towards understanding citizens, customers and stakeholders to optimise community and organisation outcomes.

Ipsos Media CT also publishes the annual Australian Business Readership Survey (AUSBRS) providing custom research for media and technology companies and consumer research for media and technology policymakers.

Ipsos has been listed on the French stock exchange since 1999.

Last updated by Sophie Langton (2009-10-23)